Informed-Choice is a certification program for sports supplements which assures athletes that products carrying the Informed-Choice mark have been regularly tested for substances considered prohibited in sport. In addition, Informed-Choice also ensures that products have been manufactured to high quality standards. Responsible supplement companies have made Informed-Choice part of their existing quality assurance systems to ensure their products are safer for athletes to use.
Research has shown that ongoing testing has proven to be a far more effective way to prevent inter-batch contamination occurring. Informed-Choice is the only program that requires ongoing testing to assist in providing athletes with continual confidence in the products that carry the Informed-Choice logo.
Athletes who see the Informed-Choice logo on a product can be assured it has undergone rigorous checks and testing to ensure that it has been tested for the presence of banned substances and is safer for use.